Majada: Branded Film for Iwan Developmet
Branded Content
Client:
Iwan Development
Category:
Corporate Documentary
Location:
Galala Mountains, Egypt
Majada - Climbing Toward The Vision
For this branded film, I was commissioned by Iwan Development to visually tell the story of their Majada project in the Galala Mountains. Instead of a traditional real estate narrative, we approached it with a metaphorical journey.
The film parallels Iwan's process of developing Majada with the story of two hikers climbing a mountain, facing challenges, overcoming difficulties, and ultimately reaching the summit where the breathtaking view of the Red Sea reflects the reward of the journey.
Shot between locations in Galala and their Cairo office, the film seamlessly blends the rugged beauty of the mountains with the determination required to build in such challenging terrain.
Behind The Scenes
