Commercial Campaigns

Toyota / البر يشهد لنا

Role: Behind The Scenes Photographer
Format: Photography

Behind-the-scenes photography from season two of البر يشهد لنا, a Toyota documentary series following desert rescue teams and an astrophotographer across remote landscapes in Saudi Arabia, exploring the role of Toyota vehicles in access, mobility and field support.

Breadfast

Role: Cinematography / Filmmaking
Format: Digital Film

Three character-led digital films created alongside Breadfast's TVC campaign, using handheld camerawork and performance to bring a loose, immediate energy to the social pieces.

Massar Mecca

Role: Campaign Photography
Format: Photographer

A photographic series created for a Massar Makkah campaign, with imagery captured specifically as source material for an AI-generated advertising film. Working independently alongside the main unit, the assignment expanded into a series of creative portraits made between setups.

Emaar/ Uptown Cairo

Role: Cinematography / Filmmaking
Format: Digital Film

A short lifestyle film for Emaar Misr, moving through architecture, landscape and quiet everyday moments across Uptown Cairo.

Swan Lake North

Role: Director, Cinematographer
Format: Digital Film

A short lifestyle film for Hassan Allam’s Swan Lake North, moving through architecture, landscape and quiet summer moments.

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Toyota KSA | Social Campaign

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The Journey to Everest Base Camp